Internet Traffic Measurement Service
is a revolutionary internet traffic measurement service that
provides eBusinesses with a more comprehensive understanding
of online business performance. This breakthrough product
uses patent-pending technology to capture all surfing and
buying activity from the comScore Global Network the
largest online customer information source ever assembled.
With more than 1.5 million opt-in members, the comScore Global
Network is the only panel large enough to provide a true representation
of online behavior across the entire Internet.
Buying Power Index
With netScore, you get a more complete picture of how online
businesses are actually performing. Thats because netScore
is the only traffic measurement service that also measures
the online purchasing power of a sites visitors through
a unique Buying Power Index (BPI). The netScore BPI
is the only index of its kind that enables you to evaluate
whether a particular audience is well positioned to attract
advertisers dollars overall and across 13 product categories.
netScores data collection and interpretation methods
are designed to closely reflect the way Web site log files
are produced. That means with netScore, you now have accurate
audience measurement data that directly correlates to your
own sites log files.
With significant representation of multiple audience
segments, netScore allows you to gain a deeper understaind
of where visitors are physically located when they access
your Web site. With its massive panel of over 1.5 million
members, netScore is able to divide its Internet traffic measurement
into four distinct, sizeable audience